Accepted - This delivery status means that your recipient's number has been confirmed by the telco as valid, and is awaiting delivery.


Adaptive Bitrate - This means that the quality of the video is dynamic and will vary depending on your recipient's screen size and internet connection. (We won't attempt to display a high definition video to your recipient if their internet connection is poor.)


Bounced - This delivery status means your email was rejected by mail server. This can be due to an invalid sender address authentication, the destination address doesn't exist or destination address mailbox is full


Campaign - Think of a campaign as a single 'send'. A campaign is the combination of the message, landing page, video, and recipients sent via a distribution method of your choice.


Campaign ID - A unique identifier assigned to a specific SMS or MMS campaign, used to track and manage its performance, content, and associated messages across systems.


Campaign_reference - The campaign_reference parameter is an optional field used in our APIs that allows you to assign a custom identifier to each request. This can be helpful for your custom report building.


Delivered - This delivery status means that your message was successfully sent to your recipients handset/inbox.


Delivery Receipt - A delivery receipt is a confirmation message indicating that an SMS or MMS has been successfully delivered to the recipient's mobile device.


Duplicate - This delivery status means that this number/address had already appeared in the campaign recipients list


Encoding - Your video is being uploaded to our servers and will be available for use shortly.


Expired - This delivery status means that your message was attempted to be delivered for 48 hours and did not succeed.


External_id - A unique, user-defined ID (max 100 characters) used to match the Tall Bob records with your own system records.


From - The term "from" is commonly used in our API requests to indicate the sender of a message. While the format or type of the number may vary depending on the specific endpoint, the underlying meaning remains consistent.

For example:

  • In SMS/MMS send endpoints, the "from" field refers to the longcode, shortcode, or sender ID used to send the message.
  • In inbound receipts endpoints, the "from" field represents the customer's mobile number—the number from which the reply was received.


HLR - The term represents Home Location Register, a database maintained by mobile network operators that stores information about subscribers and their phone numbers.


IDN -  The country’s international dialling code (e.g., +61 for Australia). In our API, this is used in the Longcodes endpoint. You may also see it referred to as the country code when uploading contacts via the platform.


Impressions - Think of an impression as a page view. Each time your landing page is loaded counts as one impression, regardless of whether it is the recipient's first or fifth visit. Impressions are therefore not unique. For Unique Impressions, look at the value for Impressions/CTR (Unique). 


In progress - This delivery status means that your message is still sending. Messages can be in progress for up to 48 hours, after which they are Expired.


Inbound Message - An inbound message is any message received by a system or platform from an external source, such as a customer or user.


Invalid - This delivery status means your message did not send, due to your recipient’s mobile number or email address being invalid or in an invalid format.


Landing Page - This is the page your recipients see when they click on the link in your SMS. A landing page is simply a customisable single web-page where-in you are able to host videos, images, PDFs, questionnaires, and give general information regarding the campaign.


Longcode - Longcodes are a dedicated mobile number that, when used as a senderID will allow message replies to appear within the platform. This must be configured for your account prior to use, contact us at support@TallBob.com  to discuss the provisioning of a shared or private longcode.


Metadata -  A required API parameter used in the contact endpoint to store additional information about a contact, such as preferences, tags, or internal identifiers.


MMS - An enhanced messaging service that allows users to send multimedia content such as images, audio, video, and longer text messages over mobile networks. 


MO (Mobile Originated) - A message initiated by the end-user, received by the platform.


MT (Mobile Terminated) - A message sent from the platform to the end-user's mobile device.


Multipart SMS - A text message that exceeds the standard character limit and is automatically split into multiple segments, which are reassembled into a single message on the recipient’s device.


Opened - This delivery status means your email was delivered and has been opened.


Opt-out Contact - This delivery status means that this contacts Opt-in status is false.


Opt-out Mobile - This delivery status means that this contact had entered their mobile number or address via the Manage Opt-outs page in a previous campaign


QR Code - QR codes are machine-readable codes which normally store URLs, and in this case a URL link to your customised landing page. You are able to download them and print them out for mobile users to scan as a way to get your consumers immediately engaged and have an increased investment in hearing what your campaign has to say. 


Reference - The reference parameter is an optional field used in our APIs that allows you to assign a custom identifier to each request. This can be helpful for your own internal tracking purposes, such as using it to match outgoing messages with webhook responses. It does not affect message delivery but provides a convenient way to correlate and manage your API activity.


Sender ID - A sender ID is the name or number which comes up as the 'contact' on the contacts phone once a message has been sent. You are able to change this ID to any name or number needed for your campaign on SMS, however email distribution requires a valid email address to be used. 


Shortcodes - Shortcodes are dedicated numbers that are pre-approved by carriers to have a high throughput and are not subject to carrier filtering. This helps in reducing the risk of the SMS or MMS getting marked as spam.


SMS - A text messaging service that allows users to send and receive messages of up to 160 characters using mobile networks, typically containing only plain text. 


To - The term "to" is commonly used in our API requests to indicate the recipient of a message. While the format or type of the number may vary depending on the specific endpoint, the underlying meaning remains consistent.

For example:

  • In SMS/MMS send endpoints, the "to" field represents the customer's mobile number—the destination for the outgoing message.
  • In inbound receipts endpoints, the "to" field refers to the longcode or number that the customer replied to.


Third Party URL Redirect - A Third Party URL Redirect refers to a landing page that, upon clicking, redirects the customer to an external link. Third-Party URL becomes a convenient option in scenarios where the Tall Bob user intends to direct their customers to a personalized web page.


Triggered campaigns - Triggered campaigns are automated marketing or communication campaigns that are initiated in response to specific user actions or predefined events, such as signing up, making a purchase, or abandoning a cart.


Two-way Messaging - Ability to both send and receive SMS using the same number.


Undelivered - This delivery status means that your message was not sent successfully, this generally means there was an issue reported from the telco.


Unicode -  A universal character encoding standard that assigns a unique code to every character in every language, symbol, or script, enabling consistent text representation and exchange across different platforms and systems.